Active climate protection in everyday life not only secures our livelihood for the future, but also simultaneously produces personal benefits. Energy-efficient appliances not only preserve the climate, but also save you money. Cycling instead of driving reduces CO2 emissions while also benefiting your health.
By launching a climate campaign, the federal state of North Rhine-Westphalia provides municipalities with the necessary foundations for a professional information campaign on the topic of climate protection in everyday life. It contains templates for communication materials on the five central topics of user behaviour, mobility, renewable energy, building modernisation and adapting to the impacts of climate change. The materials are available to the municipalities free of charge and can be customised as needed. The regional agency also organises free training on a suitable communication strategy. This should enable the municipalities to get the most out of the materials and significantly increase the added value of the campaign.
The climate campaign raises awareness, sensitises society to climate protection-relevant topics and promotes climate protection measures in the everyday life of citizens. The municipalities receive extensive support from the regional agency to introduce and implement the campaign.
We are currently revising the campaign materials and will subsequently make them available to you here.
Many districts and municipalities in NRW are already participating in or currently preparing a campaign. You will find more information from some regions on the following websites:
Arnsberg District Government: “Klimaschutz mit BRAvour”
Münsterland e.V.: “Münsterland is climate land”
Aachen region: “Kommunale Klimakampagne”